PRIVACY POLICY

California Consumer Privacy Act (CCPA)

The EU General Data Protection Regulation (GDPR)

Introduction

At Microtech Knives Inc., we strive every day to build the world’s most popular, authentic and iconic knife brand. Trust is the cornerstone of a great brand and respecting the privacy rights of our customers is an integral part of building that trust. This privacy policy explains how we collect and use your personal information to serve you. 

The basic terms of this policy cover all of Microtech Knives’ consumer facing operations in the United States. You can see additional terms that apply specifically to our customers in other regions at the bottom of the page. The region-specific terms of this policy only apply to the Microtech companies that are in those geographic locations, or as applicable law requires.

Your Right to Control How Your Personal Information Is Used

You have the right to make requests regarding your personal information. You can:

Review the personal information we have about you or request a copy of it
Ask us to update or correct personal information if it is inaccurate
Request that we delete your personal information
Opt-out of sharing your personal information with third parties for some purposes, including sharing that may be defined as sale under applicable laws.
Object to certain types of uses of your personal information
Make choices about receiving email marketing
Tell us which cookies you want us to use when you shop online by clicking on a button used by our websites.

These rights vary depending on where you reside. But we will make reasonable efforts to honor your request, even if your country or state does not require us to do so.  If you ask us to delete or stop using your personal information, we may not be able to honor that request if the information is required to process your payments or returns, fulfill your order, or comply with tax, audit, or regulatory requirements.

To submit a request for access or deletion of your personal information, please click here.  You may also contact us to make any requests related to your personal information. 

Residents of California have additional rights. Click here to learn more. : click to expand

Types of Information We Collect

We collect information about you such as your contact information, payment information, demographic information, newsletter by Mailchimp and Google Analytics

We do not knowingly collect personal information directly from children under the age of 18 (18 in the United Kingdom/European Union) without parental consent. Our websites are general audience sites and are not specifically targeted to or intended for use by children under the age of 18.

We need to collect personal information in order to provide the products and services you request.  If you do not provide the information requested, we may not be able to provide you with these products and services.    

How We Collect Your Information

We collect information about you in a variety of different ways:

4.1 WEBSITE and SOCIAL MEDIA , TRADE SHOWS

Information you provide to us, such as while making a purchase or signing up for a loyalty or rewards program.

4.2 Information we collect while you interact with our websites, mobile or other apps, social media sites, and other products and services.  This often involves information about your device such as IP addresses and MAC addresses, as well as information collected through cookies.

4.3 Information we collect about you from other sources, such as credit card issuers and data analytics firms.

4.4 Information we create ourselves after we analyze the information we collected about you, such as your shopping preferences. 

4.5 Information we collect face to face such as Retail locations or Trade Show events.

Cookies and Similar Technologies

Cookies are little bits of computer code that collect data by tagging along with you while you browse. Most websites, including ours, wouldn’t work very well without certain cookies. They allow us to prevent crashes, display information, fix bugs, and ensure the security of our site (and your account). These types of cookies are often called “strictly necessary” cookies. Because they are needed for our site to work, we don’t provide you with the ability to opt-out of these cookies. But you can remove them by using your browser settings. Keep in mind that certain features of our site may not be available to you.

Some cookies provide important services but are not strictly necessary for our website to work. These cookies use information about your interactions with us so we can suggest products and special offers for you. If your browsing is interrupted, they remember where you left off and send you reminders that you truly deserve that new outfit. These reminders might be sent to you in an email, on social media, or while you’re browsing another website or on another device. We think these cookies are useful and will make it easier for you to shop with us. But you might disagree. If so, you can tell us not to use certain cookies by using the opt-out tools we have placed on our eCommerce websites.  These options vary by geographic region.

We also use cookies and similar technologies to gather information about the success of our ad campaigns and the use of our products and services. These technologies include Google Analytics, Mailchimp, and others. You can opt-out by visiting Google Analytics Opt-out Browser Add-on and Adobe Your Privacy Choices.

How We Use Your Information

We use your personal information to provide you with our products and services and to operate our business. We often use the information we collect for multiple purposes. For example, if you register or fill out any form, we collect several types of data from you and use it in multiple ways: use your submitted information to send you opted in newsletters, info, and gather product trend info. We may look at your experience on our website to make improvements to it and try to tailor it to your needs. We will also analyze the data you provide us and your behavior on our website to ensure that the activity is not fraudulent.

We may also combine the information we collect from you with information we obtain from other sources. This may include your online and in-store purchase transactions and other interactions you have with our site.

We often obtain your consent to use your information. But sometimes, obtaining your consent is not needed because we may use your information for our own legitimate interests, to fulfill a contract with you, or to comply with legal obligations imposed on us. For example, when you make purchases online, we process your information to fulfill our contractual obligations. When you visit our websites, we have a legitimate interest in using your browsing data to improve our site’s usability, and when you engage with us online, we have a legal obligation to ensure that you are not attempting to defraud, us or our customers.

How We Share Personal Information

We do not share your personal information with anyone outside our company server and brand marketing department.

How we Store and Secure Your Information

8.1 Where We Store Information.

Your personal information may be subject to the laws of the US , North Carolina in which it is stored or used. By providing us with any personal information, you understand that your information may be kept on our private servers relating to Microtech Knives.

8.2. Information Retention.

We will retain your personal information for as long as needed to provide the service to you (for example, as long as you have an online account with us on-site or newsletter or other company storage device) or as needed to fulfill our own obligations, such as preventing fraud, meeting regulatory requirements, resolving disputes, improving our services or maintaining security, and in each case, as consistent with applicable law. We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period.

8.3. Information Security.

We do our best to provide you with a safe and convenient shopping experience. We have put in place a wide variety of technical and organizational security measures to help protect you and the personal information we collect about you. Please note that we will never email you asking for account information like your user name, date of birth, credit card information, or other personal information. Finally, we will never email you with attachments that can be opened. If you received a suspicious email that appears to be from us please contact us.

8.4 Third-Party Services.

We are not responsible for, and this policy does not address, the privacy practices of other third parties, such as Facebook, Apple, Google, Microsoft, or any other app developers, social media platforms, operating system providers, wireless or telecommunications service providers, or device manufacturers. The inclusion of a link on our services does not imply an endorsement of the linked sites or services by us or our affiliates.

8.5 Sensitive Information.

Unless we request it, we ask that you not send us, and you do not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics, or genetic characteristics, criminal background, or trade union membership) on or through our services or otherwise to us.

8.7 Changes to this Policy.

We will post updates to our privacy policy on our websites. If we change the policy in a manner that materially impacts your privacy rights, we will provide additional notice to you.

Contact Information

Have questions or want more information? Go to our support portal for more information.